Listing Policies & Guidelines - Shoal Marketplace

🌊 Our Philosophy

Shoal Marketplace believes in honest commerce. We welcome budget-friendly alternatives and replica items, as long as sellers are transparent about what they are selling. What we do not tolerate is fraud - claiming replicas are authentic or misleading buyers.

✅ ❌ What's Allowed vs. Prohibited

✅ Allowed

Honest replicas - "Replica Gucci bag", "Jordan-style shoes"
Designer-inspired items - Clearly stated as inspired-by
Used and refurbished items - Honest condition descriptions
Handmade and generic brands - All legitimate products
Budget alternatives - Affordable options with honest descriptions

❌ Prohibited

Fraudulent claims - Saying replicas are authentic
Unrealistic pricing - "$75 authentic Rolex"
Illegal items - Drugs, weapons, stolen goods
Fake IDs and documents - Any counterfeit documents
Adult content - No explicit materials
Alcohol and tobacco - Without proper licensing

📝 Real Examples

✅ Good Listings (Will Be Approved)

Example 1: Honest Replica

Title: Replica Louis Vuitton Neverfull Tote

Description: High-quality replica bag inspired by Louis Vuitton Neverfull. NOT authentic LV. Great for everyday use, looks amazing!

Price: $45

✓ Why approved: Clearly states it is a replica, honest pricing, no fraud claims

Example 2: Designer-Inspired

Title: Designer-inspired sunglasses - Aviator style

Description: Ray-Ban style aviator sunglasses. NOT genuine Ray-Ban brand. UV protection, metal frame, looks great!

Price: $20

✓ Why approved: States it is inspired-by, not claiming to be an authentic brand

Example 3: Used Item

Title: iPhone 13 Pro 256GB - Excellent Condition

Description: Gently used iPhone 13 Pro, 95% battery health. Minor scratches on back, screen is perfect. Comes with charger and box.

Price: $550

✓ Why approved: Honest description of condition, realistic pricing

❌ Bad Listings (Will Be Rejected)

Example 1: Fraudulent Claim

Title: Authentic Rolex Submariner

Description: 100% genuine Rolex with certificate of authenticity. Real Swiss movement.

Price: $85

✗ Why rejected: Claims replica is authentic, price far too low for a real Rolex, fraud attempt

Example 2: Misleading Description

Title: Real Gucci handbag with papers

Description: Genuine Gucci with authentication papers. Selling because I need money fast.

Price: $120

✗ Why rejected: Claims authenticity at unrealistic price and uses urgency language typical of scams

🚫 Common Rejection Reasons & How to Fix

Reason: "Claiming replica is authentic"
Fix: Remove words like "authentic", "genuine", or "100% real" when selling replicas. Instead use "replica", "inspired-by", or "designer-style".
Reason: "Price inconsistent with authenticity claim"
Fix: If selling a replica, do not claim it is authentic. If selling authentic luxury items, price it realistically after checking market value.
Reason: "Test submission / placeholder text"
Fix: Write a real, useful description of your item. Remove filler text like "Testing", "Lorem ipsum", or repeated placeholder words.
Reason: "Inappropriate content detected in image"
Fix: Upload clear product photos only. No violent, explicit, or unrelated images. Show the actual item from multiple angles.
Reason: "Prohibited item (drugs, weapons, etc.)"
Fix: These items cannot be listed. Review the prohibited list and only sell legal, allowed products.

💡 Tips for Getting Listings Approved

Be honest: Clearly state if something is a replica or inspired-by a brand
Price realistically: If claiming authenticity, price at market value
Write detailed descriptions: Explain condition, features, and what is included
Use clear photos: Show the actual item from multiple angles
Avoid scam language: No fake urgency, no misleading wording
Check spelling: Proofread your title and description before publishing

Ready to Create Your Listing?

Follow these guidelines and your listing will sail through.

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📋 Listing Policies & Guidelines